• "Robert makes any job look easy. He has been driving the university program in Europe for Texas Instruments for as long as I can remember. He is great at building relationships and growing the community around him. I highly recommend him to anything he would be willing to do."
    Gene Frantz, Principal Fellow, Texas Instruments USA, 2011
  • "Robert is a master at taking just a few resources and getting big things done, and always with an eye on what's best for Texas Instruments and the customer. He has the strength of purpose to persuade others to likewise adopt a course of action and always with the 'what's best for the customer' end result in mind."
    Renee Fancher, Manager, Texas Instruments Germany, 2010
  • "He creates wonders with this limited resources and I highly recommend Robert. He is dedicated, focused and really professional."
    Burak Ilhan, Texas Instruments Regional Sales Manager: Turkey & Middle East, 2011
  • "Amazing how many things you have done for TI, creating a program from the scratch and it became a benchmark for the entire corporation. We will miss you a lot especially your guidance."
    Hamilton K. Ignacio, Texas Instruments Sales Manager, Brazil, 2011
  • "We can only regret that you will leave the TI University Program and we will feel the absence of your support and understanding of our problems, for which I and the staff of our Digital Lab are very thankful and grateful to you. We are always glad to see you visiting us, if you will have the opportunity to visit Ukraine."
    Prof. Oleksandr Lysenko, Kyiv Politechnic Institute, 2011
  • "It is my honest opinion that because of your great work and personal engagements Embedded technology in Europe is today highly developed and competitive on the market."
    Dr. Peter Odry, University of Subbotica, Serbia, 2011
  • "I strongly believe that the success of this program in Europe is actually based on you, on your continuous efforts, on the fact that you believed in this and have worked hard on this. I really appreciate it. You have helped substantially in the education and the professional success of many students."
    Professor Thanos Skodras, Patras, Greece, 2011
  • "It was really great to work with you! Thank you very much for your help and collaboration. You are always welcome to Ryazan."
    Dr. Sergey Vityazev, Ryazan State Radioengineering University, Russia, 2011
  • "Can I thank you on behalf of all at Bristol for the effort and support you have invested in us. It is much appreciated."
    David R. Bull, Professor of Signal Processing, University of Bristol, UK, 2011
  • "I appreciate a lot your reactivity, dynamism and generosity. It was a pleasure working with you. I wish you luck and success in your future projects." Dr. Arie Oren Finkelstein, ESIEE, Paris, France, 2011
  • "I just want to tell you how much your energy and enthusiasm made the difference for the university partners who always have good feedback on your visits and actions. Even further, it was also key to decide me to spend 1 day/year taking care of university. We will miss you - sincerely."
    Agnès Cassin-Delaurière, Texas Instruments Field Applications Engineer, Paris, France, 2011
  • "It is very rare to find a representative of a vast company that gives such personal service. It was always a pleasure to meet you in your visits in Israel."
    Dr. Yuval Beck, H.I.T - Holon Institute Of Technology, Israel
  • "It is impossible to imagine the TI community without you, you are the university program! I was always impressed by your commitment to open TI's technology to the academic world and to make university teaching more practical and less theoretical. TI must never underestimate the influence of your work on their revenue."
    Frank Bormann, Hochschule Zwickau, Germany, 2011
Slideshow Image 1 Seminar at University of Beira Interior, Covilha, Portugal. 2007
Slideshow Image 2 New Lab Opening, Loughborough University, UK. 2011
Slideshow Image 3 European DSP Education & Research Symposium "EDERS" 2008, Tel Aviv, Israel
Slideshow Image 4 Power Lab, Technical University of Cluj-Napoca, Romania. 2011
Slideshow Image 5 Best Partner Award from "Politehnica" University of Timisoara, Romania
Slideshow Image 6 Gala Night Awards Ceremony, "Politehnica" University of Timisoara, Romania
Slideshow Image 7 New Clean Room in the Biomedical Institute of the University of the Bosphorus, Istanbul, Turkey. 2011
Slideshow Image 8 Project and Lab discussions with University of Applied Sciences, Landshut, Germany. 2005
Slideshow Image 9 Professor Al Oppenheim (MIT) visiting Ben Gurion University of the Negev, Be'er Shiva, Israel. 2008
Slideshow Image 10 La Salle: Business & Engineering School, Barcelona, Spain. 2009
Slideshow Image 11 Arrived at last! Delivery to a Microcontroller Workshop at Yildiz Technical University, Istanbul, Turkey. 2006
Slideshow Image 12 Best Partner Award from "Politehnica" University of Timisoara, Romania. 2011
Slideshow Image 13 Lecture at the University of Novi Sad, Serbia. 2010
Slideshow Image 14 Support and Friendship Award, Tel Aviv University, Israel. 2011
Slideshow Image 15 Support & Collaboration Award from the Signal and Image Processing Lab ("SiPL"), Technion, Haifa, Israel. 2011
Slideshow Image 16 Regional Congress at the Omsk State University of Railways, Russia. 2010
Slideshow Image 17 In front of the statue of "Mother Russia", Volgagrad. 2008
Slideshow Image 18 European DSP Education & Research Symposium "EDERS" 2008, Tel Aviv, Israel
Slideshow Image 19 European DSP Education & Research Symposium "EDERS" 2004, Birmingham, UK
Slideshow Image 20 New Lab Opening, Loughborough University, UK. 2011
Slideshow Image 21 Student Project at Tel Aviv University, Israel. 2005
Slideshow Image 22 Professor Vladimir Makukha, Novosibirsk State Technical University, Siberia, Russia. 2011
Slideshow Image 23 Presentation to Workshop at Novosibirsk State Technical University, Siberia, Russia. 2011
Slideshow Image 24 Video Research Centre, South Federal University, Taganrog, Russia. 2009
Slideshow Image 25 New equipment at the University of Zielona Gora, Poland. 2008
Slideshow Image 26 Researchers at Istanbul Technical University, Turkey. 2011
Slideshow Image 27 Professor's Dinner hosted by Gene Frantz (Principal Fellow, Texas Instruments). Moscow, Russia. 2007
Slideshow Image 28 DSP Workshop at Novosibirsk State Technical University, Siberia, Russia. 2005
Slideshow Image 29 Seminar at the International Carpathian Control Conference, Miskolc, Hungary. 2005
Slideshow Image 30 Debate with Students at the Technology Education Institute, Athens, Greece. 2007
Slideshow Image 31 "YouTube-style" online video presentation 2009
Slideshow Image 32 Awards at European Education & Research Symposium "EDERS" 2006, Munich, Germany
Slideshow Image 33 Presentation at Tallinn Technical University, Estonia. 2004
Slideshow Image 34 European DSP Education & Research Conference "EDERC" 2010, Nice, France
Slideshow Image 35 Professor Arie Yeredor presents an award from Tel Aviv University, Israel. 2011
Benefits of Working with Academia


Engineering and Technology courses need access to new technologies and help to put them to good use. Most Universities do not have the funds to keep the hands-on content of their courses at the leading edge, but to attract the best students and create the best talent, they need to find a way to regularly update their Labs. This provides an opportunity for technology companies to create future demand for their products by ensuring that every engineering student graduates with an instinctive preference to use and design with their products. By capturing student mindshare early, it is possible to create long-term sustained growth in market share.

This approach works best for technologies which are "sticky", those where their use requires investment of time and effort to understand. This builds a deeply-rooted barrier to switching to products from others.

Examples include Microsoft's Office, National Instruments' LabView, and Texas Instruments with DSP (Digital Signal Processing). In the semiconductor business, Motorola (now Freescale) were hugely successful doing this with their Microcontrollers (MCUs) in the 1990s, a space now occupied by Microchip. Essaimage Associates are probably the world leader in how to do this.

Essaimage Associates have the unique and precious know-how to do this, and to do it better than anyone else.